With apologies to the New Yorker’s There’ll Always Be an England series
From Monday’s Wall Street Journal:
Order Up a Heart Attack
New York can have its own (kosher) version of a heart attack on bread, a U.S. judge has ruled.
In May 2011, the Second Avenue Deli, a kosher deli in Manhattan, sued the Las Vegas-based Heart Attack Grill over the deli’s “Instant Heart Attack Sandwich” and its plans to introduce the “Triple Bypass Sandwich.”
Before the suit, the Heart Attack Grill sent a cease-and-desist letter claiming the sandwiches [the Instant Heart Attack features two latkes filled with corned beef, pastrami, turkey or salami] violated trademarks for its “Bypass” burgers.
From the Journal’s website version: “The ‘Quadruple Bypass Burger’ . . . features four half-pound beef patties, eight slices of American cheese, a whole tomato and half an onion. It weighs in at a whopping 8,000 calories.”
Bottom (so to speak) line: “U.S. District Judge Paul A. Engelmayer said the deli can sell the Instant Heart Attack Sandwich at current and future restaurants in Manhattan and advertise it on its signs. But it can’t use the name outside of Manhattan . . . ”
Kicker:
Josh Lebewohl, a Second Avenue Deli owner, called the ruling “a victory for our customers.”
Seriously?
Only in America.
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And in case they are accused of false advertising, note that at least two people have suffered heart attacks while eating these things.
It’s the roll that’ll kill ya.
Only in New York. The deli is a live and well.
…Even though its patrons may be on their last bites.
Oh, here’s wishing for a good deli in the neighborhood!
Not gonna happen here, Mudge. See you in the Big Town.