Back in 1991, it was Paula Abdul dancing in a Diet Coke commercial with the long-gone Cary Grant, Groucho Marx, and Gene Kelly:

Now it’s Pepsi resurrecting Michael Jackson, the Wall Street Journal reports:

Pepsi Brings Back the King of Pop

PepsiCo Inc. PEP -1.51% is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer’s death and more than a quarter century after the pop icon’s landmark sponsorship deal to become the voice of the brand.

Following an agreement with Mr. Jackson’s estate, the beverage and snack giant said Thursday that it will roll out a billion Pepsi cans with a silhouette of Mr. Jackson—who died in 2009—as part of its newly launched “Live For Now” global marketing campaign.

File under: Live For Then.