Straight, No Chaser: WSJ Serves Up “The Real Mad Men”

From the Wall Street Journal’s Visualizer:

“The Real Mad Men” (Running Press), by former advertising executive Andrew Cracknell, tells the story of the real-life ad business from the late 1950s through the 1960s—during the so-called Creative Revolution. The book includes examples of some iconic campaigns, such as one from Volkswagen, by agency Doyle Dane Bernbach, which took a simple, honest approach that was unusual for the time. (Sample ad copy: “It may not be much to look at.”)

Among the book’s offerings:

• Clairol’s 1957 Does She  . . . or Doesn’t She ad, which was quite risque at the time. (“The male editors at Life magazine balked about running this headline until they did a survey and found out women were not filling in the ellipsis the way they were.” – Twenty Ads That Shook the World)

• The great Avis We’re No. 2 campaign:

• The classic Levy’s Real Jewish Rye series:

Those were the ad days, yes?

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8 Responses to Straight, No Chaser: WSJ Serves Up “The Real Mad Men”

  1. If that’s Jewish Rye I’m a Lender’s bagel.

  2. Covering the Beatles “No Reply” now, are we?

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