From the Wall Street Journal’s Visualizer:
“The Real Mad Men” (Running Press), by former advertising executive Andrew Cracknell, tells the story of the real-life ad business from the late 1950s through the 1960s—during the so-called Creative Revolution. The book includes examples of some iconic campaigns, such as one from Volkswagen, by agency Doyle Dane Bernbach, which took a simple, honest approach that was unusual for the time. (Sample ad copy: “It may not be much to look at.”)
Among the book’s offerings:
• Clairol’s 1957 Does She . . . or Doesn’t She ad, which was quite risque at the time. (“The male editors at Life magazine balked about running this headline until they did a survey and found out women were not filling in the ellipsis the way they were.” – Twenty Ads That Shook the World)
• The great Avis We’re No. 2 campaign:
• The classic Levy’s Real Jewish Rye series:
Those were the ad days, yes?



If that’s Jewish Rye I’m a Lender’s bagel.
RIP, Murray Lender!
http://www.nydailynews.com/new-york/bagel-king-murray-lender-dies-81-article-1.1049414
Good guy, bad bagels.
Given that Boston has NO good rye bread, we can’t be too picky, Mickey.
So…no one is snider than a snobby NY Outsider?
The “does she or doesn’t she” thing struck neither me nor the Ms as risque; we both had to think a moment to get it. I suspect the problem is we’re looking at it from the perspective that sex is natural, and women color their hair. Usually in reverse order.
So, either things have changed since 1957, or…we don’t live up to a David Brooksian standard for supercilious prudery. Which is a Bobo NoNo.
The copy of the Avis ad is kinda fascinating. The whole first sentence is…weird. And “rent a cars”?
Wait – things were different in 1957? Really?
Covering the Beatles “No Reply” now, are we?
Don’t get all sensitive on me now, Mick.