MediaPost’s Marketing Daily reports that Colorado craft brewer Breckenridge Brewery has launched two new TV spots in its “Truth in Beervertising” campaign.

One of the new 30-second spots, dubbed “The Least Interesting Man in the World,” shows Breckenridge’s head brewer, Bob Harrington, standing motionless and staring with a blank expression as he watches bottle after bottle of the brand’s 471 IPA being capped by a brewery machine.

Harrington’s only line: “I like to drink beer. And when I do, I prefer good beer.” A voiceover concludes the spot with “Never stay thirsty, my friends.”

The spot:

Never stay bored, either.