This morning, The Daily Caller published what was essentially an NRA press release under the headline, “Gunny wants you to register to vote!”

Opening paragraphs:

Too many Americans, for one reason or another, have chosen to sit on the sidelines by not registering to vote. Unfortunately, this includes too many American gun owners. It’s part of my job to do something about that.

That’s why the NRA Freedom Action Foundation is wasting no time this year to launch our massive “Trigger the Vote” voter registration drive.

The launch includes a heavy dose of television ads, starting with this one featuring the actor R. Lee Ermey, Sgt. Hartman from “Full Metal Jacket” (tip o’ the pixel to Politico Playbook):

That ad’s getting a “six-figure cable buy,” according to Politico, with more TV spots to come featuring Chuck Norris, Ted Nugent, and others.

(You’ll find a whole bunch of Trigger the Vote spots here.)

This video from Slate lays out the NRA’s strategy in clear, if dramamine-inducing, terms:

Give ’em a few rough-and-tumble icons, register ’em young, get ’em to protect Second Amendment rights.

Sounds like a bull’s-eye to us.