From Friday’s Boston Globe:
Oprah’s goodbye tour lifts WCVB
From Friday’s Boston Herald:
Oprah Winfrey’s swan song fails to lift Ch. 5
Despite the dueling headlines, though, the ledes were oddly similar.
Oprah Winfrey’s month of farewell episodes boosted overall ratings of the signature early evening news broadcast that follows her show on WCVB-TV (Channel 5), but it wasn’t enough to stem losses in some key demographics that advertisers covet.
Oprah’s long goodbye had been touted for months, but the Queen of Talk’s farewell didn’t help WCVB-TV Channel 5’s evening news ratings in the two key age groups during the May ratings “sweeps.”
(For the record, both pieces also feature a mind-numbing array of TV ratings numbers that only a media buyer could love.)
Conclusion: Who the hell knows?