From the Sunday Boston Globe Ideas section:
Everybody loves “Mad Men” — except, apparently, Daniel Mendelsohn, a distinguished translator and critic who writes for The New York Review of Books. In a smart and scathing review of the show, Mendelsohn says the unsayable — that “Mad Men” is “a soap-opera decked out in high-end clothes.” And then he asks: If the show is so silly, then why do people love it so much?
A better question: Does everyone love “Mad Men” so much?
The reality is, more viewers watch SpongeBob SquarePants on Saturday morning at 9:30 than watch the average episode of “Mad Men.”
(Trust me – or check the New York Times Monday cable ratings index.)
Truth is, the cultural footprint of “Mad Men” has always exceeded the show’s viewership.
Not to get technical about it.