As most of you (understandably) don’t know, the hardworking staff has been moonlighting for the past two months at another website, namely Sneak ADtack.com.

We have two splendid collaborators in this enterprise: Liz White and Jess Kloss.

And Jess has broken some real news: To all appearances. Barnes & Noble (or someone acting on their behalf) is salting the Web with positive comments about their Nook Color e-reader.

Details here.

If this is what it seems to be, Barnes & Noble is engaged in a) a serious stealth marketing campaign, and b) a serious fraud upon the American public.

Not very Noble.