A week ago, as the hardworking staff duly noted at the time, an outfit called Takara-jima Publishing ran a two-page ad in the New York Times asking this question:
Classic teaser ad, yes? Made more teaser-y by the virtual absence of any information about the company on the Internet.
So the hardworking etc. decided to check back one week later with both the Times and the Net.
Net results:
1) Nothing in the Times. (Really, who runs a six-figure teaser and doesn’t run a payoff?)
2) This on the Web.
Your head-scratch goes here.
Campaign Outsider 
You need to look for electronic signs around town more often.
Thanks, Michael. I noted in last week’s post that they were in anime or videogames (or both). It’s the doggie thing I can’t find anything about.
So far, they seem to have accomplished a great deal. They are still generating a buzz, and their name is still getting play.
Often a good marketing strategy fails because of the desire to collect the pot before it has been filled. Right now, the hard-working staff and others are still filling the pot for them.
Some how, when they do play their second card, I think that a lot of people will a) notice and b) comment.
What more could they want? Will you think they got their money’s worth?
Yeah, except I’m not seeing the buzz, Mudge – unless you think I’m buzzy. Can’t imagine that.