Verizon Wireless has launched a new big-bucks ad campaign with the theme Rule the Air. Here’s their first TV spot:
There’s also a newspaper component to the campaign, as evidenced in Friday’s Boston Globe, which featured a front page Rule the Air ad that said:
LOOK INSIDE FOR THE 3-D GLASSES.
Grab the 3-D glasses. Find the Ad. Experience the Signal.
So the hardworking staff did. First, we got the glasses and found the ad.
SIGNAL IS STRENGTH.
We each have a signal.
A river of raw energy that flows with us.
A power. A superpower.
A super communication power.
To wield with mighty force.
Undaunted, the hardsmirking staff put on the 3-D glasses in order to “Experience the Signal.”
And what did we experience?
Not 3-D, but the average out-of-register color photo in the Globe.
Not exactly “super communication power” on the part of Verizon.