Verizon’s 3-D(ud) Newspaper Ad

Verizon Wireless has launched a new big-bucks ad campaign with the theme Rule the Air. Here’s their first TV spot:

There’s also a newspaper component to the campaign, as evidenced in Friday’s Boston Globe, which featured a front page Rule the Air ad that said:


Grab the 3-D glasses. Find the Ad. Experience the Signal.

So the hardworking staff did. First, we got the glasses and found the ad.

Ad copy:


We each have a signal.

A river of raw energy that flows with us.

A power. A superpower.

A super communication power.

To wield with mighty force.


Undaunted, the hardsmirking staff put on the 3-D glasses in order to “Experience the Signal.”

And what did we experience?

Not 3-D, but the average out-of-register color photo in the Globe.

Not exactly “super communication power” on the part of Verizon.

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5 Responses to Verizon’s 3-D(ud) Newspaper Ad

  1. af says:

    I saw the glasses, but never noticed any accompanying ad explaining what it was about. I did realize that they were probably 3D glasses, but there was little to no explanation on the glasses card, and threw it out in this morning’s recycling pickup. Great job Verizon. Not.

  2. Greg says:

    I kept the glasses but didn’t see the ad. Found this article via a google search. I agree, the glasses are DUDS. People get paid good money for these ads?

  3. Ron Newman says:

    I was confused by the 3-D glasses. Is Verizon showing 3-D movies on FiOS? Are they streaming 3-D movies to cellphone screens? What exactly are they advertising here?

    • Campaign Outsider says:

      All of the above might be true, Ron. I just know that Verizon purportedly had a 3-D ad in that day’s Boston Globe. But it looked pretty 1-D to me.

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