The New York Times flat out stole this piece from its wholly owned subsidiary, the Boston Globe.
NYT, Tuesday edition:
To Impress, Tufts Prospects Turn to YouTube
MEDFORD, Mass. — There are videos showing off card tricks, horsemanship, jump rope and stencils — and lots of rap songs, including one by a young woman who performed two weeks after oral surgery, with her mouth still rubber-banded shut.

MEDFORD, Mass. — There are videos showing off card tricks, horsemanship, jump rope and stencils — and lots of rap songs, including one by a young woman who performed two weeks after oral surgery, with her mouth still rubber-banded shut.

For the first time this year, Tufts University in Medford, Mass., invited aspiring students to submit short YouTube videos to supplement their applications. About 1,000 of the 15,000 applicants did so, and their videos range from slick to, well, earnest.(Here, browse a selection.)
BG, Monday edition:
A fresh pitch on ‘U’ TubeTufts, in a first, invited applicants to submit one-minute videos. A creative flood followed.
Exhibit A:
Jumbo conclusion goes here.