Here at the Global Worldwide Headquarters of Campaign Outsider, we continually strive to increase the worth of our content and the net worth of our hardworking staff.

Now, apparently, there’s a way to do both at the same time.

According to a New York Times piece yesterday, “For some bloggers, product sponsorships have become a lucrative side business.”

Hey, that could be me!

Here’s an example from the Times story:

TNT, for instance, is experimenting with a paid relationship with a popular blogger, Melanie Notkin, founder and chief executive of SavvyAuntie.com, a site that has carved out a demographic niche of professional aunts without children.

Ms. Notkin is sending out several messages to her more than 10,000 Twitter followers on Tuesday nights, when a new episode of “Saving Grace” is shown.

Ms. Notkin declined to disclose how much she is paid by TNT, only saying that she is “well compensated.” But she says she is upfront with her readers about the relationship with the network by labeling every commercial tweet with “[sp],” which stands for sponsored post.

“TNT never told me and will never tell me what to say,” Ms. Notkin stressed. “They want to associate with brands that people trust.”

Said brand, of course, being Ms. Notkin.

The beauty of those “sponsored posts” is that they’re so predictable, as the Times notes about another blogger.

[U]nlike postings in most journalism outlets or independent review sites, most companies can be assured that there will not be a negative review: if she does not like a product, she simply does not post anything about it.

That’s freedom of speech, yes?

So the question is (as my nephew Dan once asked), “how come them and not me?”

Final thoughts:

1) What should we call these blogging/flogging product plugs? How about  [sp]logs (see above)? Any way I can trademark that?

2) Call me, marketers! I’d be a good mule for you.