Breaking (The) News: Reporters Now Writing Branded Content

Bad enough that marketers are increasingly creating branded (or custom, as they call it) content.

Now journalists are apparently creating it too.

From the (unabashedly) liberal AlterNet:

Scrambling for Profit, Media Slip ‘Custom Content’ into Mix

Some reporters resent rise of assignments born of deals with advertisers.

January 28, 2013   ”I hate it. I hate doing it… It’s not what I signed up for.” That’s the lament of a former Postmedia reporter assigned all too often to write “custom content” . . .

Read the rest at Sneak Adtack.

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