Bad enough that marketers are increasingly creating branded (or custom, as they call it) content.

Now journalists are apparently creating it too.

From the (unabashedly) liberal AlterNet:

Scrambling for Profit, Media Slip ‘Custom Content’ into Mix

Some reporters resent rise of assignments born of deals with advertisers.

January 28, 2013   ”I hate it. I hate doing it… It’s not what I signed up for.” That’s the lament of a former Postmedia reporter assigned all too often to write “custom content” . . .