Nifty little pas de deux between the Alvin Ailey Dance American Dance Theater and Bristol-Myers Squibb, maker of the anti-H.I.V. drug Reyataz. As the New York Times describes it:
Starting in 2006, Bristol-Myers Squibb has held a contest soliciting stories of survival called Fight H.I.V. Your Way. This year the winning entries have inspired a dance for the Ailey company that will make its debut on Thursday, which is not only World AIDS Day but also the anniversary of the AIDS-related death of Alvin Ailey in 1989.
That’s a tidy little package, isn’t it? It looks even better on Bristol-Myer Squibb’s website for the contest:
Notice that “not a patient dramatization” disclaimer in the fine print. The Times piece makes a fine point of distinction: “This is seemingly great publicity for Bristol-Myers Squibb, but a potential trap for Ailey. A ‘patient dramatization’ is not a dance, and dances don’t come with disclaimers.”
Apparently they do now.
Originally posted on the New! Improved! Sneak ADtack!
Campaign Outsider 
You’ve got a weird link when clicking that image of the dancer. (What the h-e-double-hockey-sticks is it?)
You might try http://www.fighthivyourway.com/ instead.
Thanks, Mike.
…and Bristol-Myers Squibbs needs to hire new communications staff: “Since 1958, the acclaimed Alvin Ailey American Dance Theater has been inspiring millions of audiences around the world.”
At one performance a night, it would take more than 2700 years to reach a million audiences.
Not to get technical about it, eh, Mike?
Live yes. But there have been a number of presentations on television.
Still can’t beat being in their audience, though.