Style Bustin’ (WCVB Edition)

From Friday’s Boston Globe Names column:

Changing channels for styleboston

Producers of styleboston celebrated the TV show’s move to Channel 5 with a party the other night at the Taj Boston.

Hold it right there.

Styleboston is not a “TV show.”

Styleboston is marketing material tricked out as programming content, a condition the hardworking staff has chronicled on numerous occasions over the past year.

From its Scene Spotter features to its Trendsetter segments, styleboston is a kept program, selling off its content to the highest bidder.

And WCVB is styleboston’s, well, rhymes with limp.

Which means not celebrating the other night were:

1) Legit journalists at WCVB who worry that styleboston’s ads-in-sheep’s-clothing will taint their legit journalism

2) Anyone who believes they have a right to know when they’re being advertised to

WCVB should not be in bed with styleboston.

In fact, no one should.

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5 Responses to Style Bustin’ (WCVB Edition)

  1. cj says:

    WCVB used to be one of the best TV and news stations around. That was a long time ago. Now, except for Ch 7′s bleed and lead style, and Fox25s, Fox sensibility, ‘CVB is the worst around. Between giggling, smirking anchors, promos masquerading as news, never ending teasers to get viewers to return after commercials, and the inevitable cute animal of the day story, the station is unwatchable, and I don’t. It’s as if they’re all auditioning for Chronicle where their style might be appropriate, not in a serious news program. They should be reporting the news, not cheerleading a story they think is good for their ratings. Natalie Jacobson did the right thing by jumping ship. This StyleBoston story is merely the latest thing.

    • Campaign Outsider says:

      No matter how bad their newscasts might be, there’s still no excuse for passing off marketing material as editorial content. It’s just flatout wrong.

  2. Tom says:

    > ‘CVB is the worst around.

    Is there anything better in the local market?

    NECN is not too bad, but despite being a “24 hour” operation, their coverage within any given half hour newscast seems less comprehensive than WCVB.

    I find WCVB is tolerable if you act as your own editor. I DVR their newscasts and trim out non-newsworthy crime stories, human interest stories, out-of-state filler, promotions, and sports, and get a fairly solid 8 to 10 minutes of news and weather out of a 22 minute broadcast.

    • Campaign Outsider says:

      Funny – ‘CVB is supposed to be the editor, picking stories that actually mean something. Sad state of affairs.

    • cj says:

      That’s pretty good; eight to ten minutes of decent news out of what, 30, 60, or 90 minutes of news programs between 5:00, 5:30, and 6:00 PM, exclusive of advertising? With all the junk they’re running, and ‘CVB isn’t the lone culprit here, they’ve got too much time on their hands, too much space to fill, and too much of an addiction to the money to be made by performing this way. Cut the news down to 30 minutes, put real news on in a mature fashion, then take it from there. As to the question of who is better, you’ve got me. I used to watch NECN for news that was presented in some depth, and in a sober manner, but that’s been changing, and as Comcast has exerted control over style and content, it’s no better than the rest. Does anyone have any suggestions where to go for serious, well presented news?

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