Style Bustin’

From our Sign o’ the Times desk:

LOGO tb
FOR IMMEDIATE RELEASE
Contact: Jan Saragoni
Saragoni & Co.
617.497.2602 (office)
617.592.2877 (cell)
jan.saragoni@saragoniandco.com

“styleboston” Scores Two Regional Emmy® Nominations in Inaugural Season

BOSTON, MASSACHUSETTS, April 14, 2010 – “styleboston” the weekly lifestyle television show, received two nominations last night from the Boston/New England Chapter of the National Academy of Television Arts and Sciences (NATAS) for the 33rd Boston/New England Emmy® Awards. The award nominations were announced Tuesday night at a packed industry gathering at South End hotspot, 28 Degrees.

“We couldn’t be more thrilled to be nominated and recognized by our peers. We’ve seen a steady increase in our viewership, which is reward enough, and now this. It’s such an honor,” said “styleboston” creator and host Terri Stanley. “We couldn’t have come this far this fast without the help of our incredibly talented and dedicated team who work each week to raise the quality of ‘styleboston.’ I also need to thank everyone who has supported us and worked with us since the days when this show was just a dream.”

Launched in September 2009, “styleboston” is an independently produced 30-minute weekly lifestyle television show. Segments focus on providing actionable “how-to” content so viewers can take advantage of hidden gems and fabulous new finds while learning about interesting individuals who shape the New England region. “styleboston” airs every Wednesday at 7:30pm only on NECN (check local listings).

“NECN has been a key part of our success,” said Stanley. “For ‘styleboston’ to have a place on the most prestigious news station in Boston.”

With offices in South Boston, “styleboston” has produced segments throughout New England. Headed by Executive Producer Desiree Gonzalez, the “styleboston” team has already been to the ski slopes of Vermont, the coast of Maine, and the heart of Providence.

“We have an incredibly small but hugely talented production crew,” said Gonzalez. “Every week the team, both in front of and behind the camera, comes up with new and creative ways to produce our show.”

“The people on our team not only do their jobs as well as anyone in the business, but they go beyond the normal scope of duties,” said Gonzalez. “Our story production team opens doors that have not been open to any other regional TV show. Our camera crew stops at nothing even if that means filming on ziplines, being strapped into a helicopter or skiing backwards down the Black Diamond slopes of Killington to get their shots. How else could I ever get to mic Madeleine Albright?”

“Our talent, too, deserves some particular credit,” Gonzalez said. “Just because we think up a great idea, it’s still Tony Corey, Linda Holliday, Lacey Wilson, Eric Levin, Tanya McRae, Heloise Borden, and Chris Talanian, who each week take on any challenge and go to any length necessary to make great TV.”

In January, more than 615 entries were submitted for the 33rd Boston/New England Emmy® Awards across all categories.  From the judging process, done by peer judges in Pacific Southwest, Lower Great Lakes and Ohio Valley Chapters of the NATAS, more than 250 nominations have been selected. The Emmy® Award Gala will be held on Saturday, May 22 at Gillette Stadium at Patriot Place in Foxboro. During the Gala, NATAS will present Emmy® Awards in 67 categories to the winners from 42 member stations/production companies.

Nominated in the Arts/Entertainment category, the “styleboston” nominee is a show that included “styleboston” creator and host Terri Stanley’s interview with former Secretary of State Madeleine Albright; Tony Corey’s tour of the Cambridge home of “Spenser” author Robert B. Parker and his wife, Joan; a behind-the-scenes look at what went into creating the December fashion spread for Boston Magazine; Michael Tarshi’s tour of the Allagash Brewery in Maine; and, Chris Talanian’s Detour on a new workout from Canton-based shoe manufacturer Reebok. And in the Magazine Feature/Segment category, “styleboston” Detour host Chris Talanian’s segment is nominated for a skydiving adventure at Jumptown in Orange, Mass.

“Skydiving was hands-down the most intense activity I have ever participated in,” said Talanian. “People use the phrase, ‘out-of-body’ experience.  I didn’t quite know what that meant before we suited up at Jumptown.  It didn’t feel like it was me doing it.  It’s a lot like being part of this show week in and week out. It’s a new challenge for all of us.”

About “styleboston”
“styleboston” is New England’s authority on living the cosmopolitan lifestyle, integrating fashion, design, travel, dining, nightlife, sport, and media content from Boston and beyond and introducing viewers to the region’s top lifestyle trends and developments. Created by former Boston Common Editor Terri Stanley, “styleboston” is a half-hour magazine-format television program with targeted segments hosted by some of Boston’s top arbiters of fashion and style. The program airs Wednesdays at 7:30 p.m. on New England Cable News (NECN). With a focus on engaging viewers by offering entertaining “how-to” content, “styleboston” is a smart, chic, sophisticated, fun, and ever-evolving answer to the question of what is new in New England.

Hey, New England Emmy folks:

Style Boston is an INFOMERCIAL – what’s known to any sentient media observer as branded content.

It’s bad enough that NECN passes off Style Boston segments as Arts & Entertainment content, which the hardworking staff at Campaign Outsider has rigorously chronicled.

But, really – an Emmy nomination?

Really?

This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

3 Responses to Style Bustin’

  1. Pingback: “Style” Bustin’

  2. felix says:

    It is an infomercial period….

  3. Pingback: Style Bustin’ (WCVB Edition) | Campaign Outsider

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s