Tom Brady Has His Game Face On in Tag Heuer Ad

New England Patriots quarterback Tom Brady got off to an untimely start last month as a “brand ambassador” for luxury watchmaker TAG Heuer.

From the New York Post:

Insulted photographers stage walkout at Tom Brady event


A group of deflated New York photographers rebelled and stormed out en masse from an event where Tom Brady appeared to launch a new $5,450 watch on Tuesday night.

A source claimed that 11 of the hard-working lensmen who showed up at Spring Studios for “brand ambassador” Brady’s TAG Heuer event bolted before the Patriots quarterback ever appeared for pics, after they were made to wait for his appearance. The grumbling started when a group of invited paps claimed one of the LVMH event’s fashionable organizers insulted their threads as they arrived.

“They said, ‘Where are you people coming from?’ — like we should be in a jacket and tie,” one shutterbug fumed. “We’re not the best dressed, but one guy came from a court stakeout. Nobody was in shorts and muscle shirts.”

Even worse was this: “Then, while the fotogs waited for Brady, some sympathetic servers offered hors d’oeuvres to the hungry camera crew — who were then chastised for eating them. ‘They were like, ‘The food is not for you, don’t eat the food!” our source alleged. ‘For two hours we were forced to remain stacked on a 2-foot riser that several people fell off.'”

As Marisa Tomei said in My Cousin Vinny:



Anyway, Brady is now showing a new face in TAG Heuer print ads.




That “Don’t Crack Under Pressure” line works a lot better with Brady than with TAG Heuer’s other mouthlete, tennis starlet Maria Sharapova.




Inconvenient truth: Sharapova has cracked under pressure more often than not lately.

Not to get technical about it.

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Public Editor Spanks NYT Over Native Ads

New York Times Public Editor Margaret Sullivan has been admirably diligent about tracking the paper’s increased reliance on native advertising to boost its digital ad revenues.

And Sullivan’s latest post is especially diligent.

As Print Fades, Part 4: Native Advertising on The Rise

Since the first piece of native advertising appeared in The Times almost two years ago, Meredith Kopit Levien, the chief revenue officer, has tried to walk a fine line: aggressively tapping into a promising new revenue source without breaching the wall between advertising and journalism.

On the revenue side, native advertising – which mimics the form and appearance of news content – has proven a winner. New as it is, it nevertheless accounted for 18 percent of digital advertising revenue in the third quarter this year or about $9 million; that is up from 10 percent in the second quarter. (The dollar figure is my rough calculation; The Times doesn’t break numbers out that way publicly.)

The vast majority of readers apparently find it unobjectionable.

Then again, some readers do . . .

Read the rest at Sneak Adtack.

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TNR = The Nude Republic (No Ads)

As the hardworking staff has noted previously (see here and here), the new New Republic is pretty much a reverse Potemkin magazine: all town and no facade.

Exhibit Umpteen: The current issue of The Nude Republic, which features three – count ’em, three – ads in toto: Inside front cover (Nuclear Matters), inside back cover (World Food Programme), back cover (Columbia University).

Hell, that’s just the cover charge for any publication’s print edition.

Speaking of which, the New Republic’s home page contains zero links to its print edition. Ditto for the Menu page.


Screen Shot 2015-11-15 at 12.07.42 AM


Conclusion #1: TNR boy owner Chris Hughes is indeed totally dedicated to creating a vertically integrated digital media company.

Conclusion #2: It’s Kaddish for the hardworking staff’s subscription to The New Republic.

Which is actually no problem – we actually read a mere four pieces from the latest edition. None of them more than two pages.

That’s a -30-, yeah?

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Ads ‘n’ Ends From the GOP Presidential Bakeoff

In the interest of full disclosure, we should state right off that the dustupping staff dipped in and out of last night’s Republican Presidential Pillowfight on the Fox Business network, mostly because it was mostly boring.

But that certainly won’t keep us from itemizing a few deductions . . .

Item: Sen. Lindsey Graham was – and wasn’t – at the debate

Poor Lindsey Graham. The senior senator from South Carolina couldn’t even make the kids table debate last night in Milwaukee. So the Super PAC supporting him, Security Is Strength, ran an ad pointing out that Graham is the only military veteran in the GOP presidential field, and he was excluded from both debates held on the eve of Veterans Day . . .

Read the rest at Dustup 2016.

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American Vets Get Honored with . . . a Cup of Coffee

Tomorrow is Veterans Day, which means the sacrifice of U.S. military service members will be commemorated with the traditional mattress sales, automobile clearances, and – excellent! – coffee giveaways.

From Sunday’s New York Times:


Screen Shot 2015-11-10 at 1.15.48 AM


Turns out Starbucks is “inviting all active duty service members, veterans and their spouses to enjoy a free tall (12 fl oz) hot brewed coffee” tomorrow.

That’s some reward for putting themselves in harm’s way, eh?

(To be fair graf goes here)

To be fair, “This is only the beginning. Starbucks has committed to hiring at least 10,000 veterans and military spouses by 2018 – and we’re already halfway there.”

Not to get technical about it, but Starbucks employs roughly 191,000 people, according to Forbes.

That would make the 10,000 veterans and military spouses about 5% of the Starbucks total workforce.

So not bad, but nothing to write home about either.

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Presidential Ad Flashbacks (1956 Adlai-Ike Rematch Edition)

Among the greatest headscratchers in American history (How did George Custer think he was gonna win the Battle of Little Bighorn? . . . Why did Grady Little leave Pedro Martinez in Game 7 of the 2003 ALCS? . . . What the hell is Chris Matthews talking about?) is this:

Why in the world did the Democratic Party make Adlai Stevenson its 1956 presidential nominee, given how badly Dwight Eisenhower had blowtorched him in 1952?

1952 electoral map (via The American Presidency Project):




Final electoral tally: Eisenhower 442 (83.2%), Stevenson 89 (16.8%).

(Notice the semi-solid South, which would soon enough turn red.)

So how did Stevenson get a mulligan?

From History Today . . .

Read the rest at Dustup 2016.

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Marshall McLuhan, What Are You (Not) Doin’?

All kinds of folks are in a tizzy over the not-tested, Obama-approved Trans Pacific Partnership and its laws of unintended consequences.

Representative sample from Tikkun’s Michael Lerner:

The TPP agreement violates a basic command of the Bible: that human beings must protect and act as stewards for the earth. Instead, it provides a path for corporations to overturn the most moderate environmental restraints on corporate avarice, much less the far more stringent actions that environmentalists tell us are needed to even begin to reverse climate change and preserve the earth for future generations. This is selfishness and materialism taken to a new height, and every religious communityu [sic] should stand up against it.

Who knew? But the problems go well beyond that – all the way to Canada, in fact, and all the way to legendary media maven Marshall McLuhan.

You splendid readers of a certain age might remember this:

During episodes of Rowan and Martin’s Laugh-In, Henry Gibson would occasionally look into the camera and ask, “Marshall McLuhan, what are you doin’?”

What McLuhan is not doin’, thanks to the TPP, is entering the public domain, since the trade agreement extends copyright protection from 50 years to 70 years.

From University of Ottawa law professor Michael Geist:


[A] 20 year extension in the term of copyright [deals] a massive blow to access to Canadian heritage and [results] in hundreds of millions in cost. For example, there are 22 Governor-General award winning fiction and non-fiction authors whose work will not enter the public domain for decades. These include Margaret Laurence, Gabrielle Roy, Marian Engel, Marshall McLuhan, and Donald Creighton.

Call the roll:


Igor Sergeyevich Gouzenko (The Fall of a Titan)
Winifred Estella Bambrick (Continental Revue)
Colin Malcolm McDougall DSO (Author, Execution)
Germaine Guèvremont (The Outlander)
Philip Albert Child (Mr. Ames Against Time)
Gabrielle Roy (The Tin Flute)
Jean Margaret Laurence (The Stone Angel/ A Jest of God)
Marian Engel (Bear)
Hugh Garner (Hugh Garner’s Best Stories)


James Frederick Church Wright (Slava Bohu)
Laura Goodman Salverson (Confessions of an Immigrant’s Daughter)
Edgar Wardell McInnis (The Unguarded Frontier)
Evelyn M. Richardson (We Keep a Light)
William Sclater (Haida)
Marjorie Elliott Wilkins Campbell (The Saskatchewan)
William Lewis Morton (The Progressive Party in Canada)
Josephine Phelan (The Ardent Exile)
Donald Grant Creighton (John A. Macdonald, The Young Politician)
Frank Hawkins Underhill (In Search of Canadian Liberalism)
Herbert Marshall McLuhan (The Gutenberg Galaxy)
Noah Story (The Oxford Companion to Canadian History and Literature)
Francis Reginald Scott (Essays On the Constitution)

And that’s just Canada.

There are countless other works that will stay behind an intellectual property paywall for an additional two decades thanks to the TPP.

(To be sure graf goes here)

To be sure, you can argue copyright law round or flat, but there’s no arguing this:

The TPP is a total Trojan Horse – check that, Trojan Mule. Assuming the mule is “not imported for immediate slaughter.”

Really – you don’t wanna know.

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To Know Trump (All Bagel and No Schmear Edition)

What a difference a Tslump makes.

One month ago, GOP Hair Apparent Donald Trump was bragging that he didn’t need advertising to fuel his presidential run because “I’m getting so much coverage. It would almost be — you’d OD on Trump. You understand. That’s overdose on Trump.”

Now, as Trump’s poll numbers come back to earth, he’s singing a different tune.



Via ABC’s The Note . . .

Read the rest at Dustup 2016.

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2016 Ads ‘n’ Ends (‘Take a Bullet for Donald Trump’ Edition)

Itemizing a few deductions from the presidential campaign trail . . .

Item: Sanders campaign starts to ‘Air the Bern’

Vermont Sen. Bernie Sanders’ quixotic presidential run is so revolutionary, he has just:    1) hired a pollster; 2) prepared a series of policy speeches; 3) abandoned mega-rallies for close encounters of the voter kind in diners and coffee shops; and 4) launched a $2 million TV ad campaign in Iowa and New Hampshire.

Representative sample:



What the dustupping staff especially liked . . .

Read the rest at Dustup 2016.

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The 2015 World’s Serious (Serious Second-Guessing Edition)

(Tip o’ the pixel to Ring Lardner’s classic A World’s Serious)

Well, that kind of blew for any righteous New York Mets fan, eh?

The Junior Pinstripes went Chernobyl for the second straight night, starting with a disastrous top of the ninth.

The Mets led 2-0 in the wake of a brilliant pitching performance by Matt Harvey. Mets manager Terry Collins was ready to go to his closer, Jeurys Familia, but Harvey said “no way!” and Collins acquiesced (which virtually everyone in attendance wanted him to do).

Harvey promptly gave up a lead-off walk and a double.

Mets 2-1.

Then Kansas City Royal first baseman Eric Hosmer did this.



Which left the game tied, and Mets fans tongue-tied.

In the top of the 12th, the Mets completely melted down, resulting in this:



It just got worse from there.

As for the second-guessing:

• Why did Collins let Yoenis Cespides finish his at-bat with the bases loaded in the bottom of the sixth after Cespides shattered his kneecap?

• Why did Collins send  Harvey back out for the ninth?

• Why did Collins not pull Harvey after he walked the first batter?

So, to summarize:

• The Royals were clearly the superior team.

• Ned Yost totally outmanaged Terry Collins.

• Wait till next year!

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