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Tag Archives: The Globe and Mail
Breaking (The) News: Reporters Now Writing Branded Content
Bad enough that marketers are increasingly creating branded (or custom, as they call it) content. Now journalists are apparently creating it too. From the (unabashedly) liberal AlterNet: Scrambling for Profit, Media Slip ‘Custom Content’ into Mix Some reporters resent rise of … Continue reading
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Tagged AlterNet, Jameson Berkow, Postmedia, Sneak ADtack, Statoil Canada, The Globe and Mail, The National Post
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