Tag Archives: Bravo

Around The World In 80 Product “Plate”ments

Posted on March 2, 2012 by Campaign Outsider

Television shows are increasingly content with branded content, as the New York Times reports: This Time the Co-Brand Makes It Into the Title AS marketers increasingly embrace branded entertainment — embedding products in the plots of television shows and movies, making … Continue reading →

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Top Chef: You Gotta Try Boston!

Posted on February 20, 2012 by Campaign Outsider

Headline of full-page ad in Sunday’s Boston Globe: HELP BRING TOP CHEF TO BOSTON Obligatory button: The ad is the most visible part of a campaign launched by Digitas and Mayor Tom Menino to bring Season 10 of Bravo’s popular … Continue reading →

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