Sen. Elizabeth Warren (D-Nevertheless) has a new book out – This Fight Is Our Fight – and a spiffy marketing campaign to go along with it.
Exhibit A (5): This full-page ad in today’s New York Times.
But that’s not the only publicity Warren’s book will be getting, according to this Politico piece by local gal Lauren Dezenski.
Conservative PAC takes aim at Warren during book tour
BOSTON — America Rising PAC, a conservative group that hounded Hillary Clinton following the release of her book “Hard Choices” in 2014, is about to do the same to Sen. Elizabeth Warren.
Warren’s latest book, “This Fight Is Our Fight: The Battle to Save America’s Middle Class,” will be released on Tuesday. The Massachusetts Democrat will set out on a book tour with stops in New York and Massachusetts this week.
“We view book launch as the soft launch of her presidential campaign. We’ll do the same to her as we did with Hillary Clinton in 2014,” said America Rising executive director Colin Reed.
Dezenski adds that the group “will build and maintain opposition research, use video tracking, Freedom of Information Act and public records, and deploy rapid-response communications to ‘make Warren’s life difficult’ during her 2018 Senate reelection campaign, according to a memo outlining the group’s efforts.”
And, apparently, post videos to YouTube like this one, which uses news clips to contrast Warren with – oddly – Ted Kennedy. The subject: presidential ambitions.
Loved this line: “He would be senator from Massachusetts, uninterrupted, for the next 47 years.” Right – because his attempt to rub out a sitting president of his own party in 1980 failed miserably.
So, what do we have here? The Lion of the Senate vs. the Liawatha of the Senate?
That book tour should be fun.