New England Patriots quarterback Tom Brady got off to an untimely start last month as a “brand ambassador” for luxury watchmaker TAG Heuer.
From the New York Post:
Insulted photographers stage walkout at Tom Brady event
A group of deflated New York photographers rebelled and stormed out en masse from an event where Tom Brady appeared to launch a new $5,450 watch on Tuesday night.
A source claimed that 11 of the hard-working lensmen who showed up at Spring Studios for “brand ambassador” Brady’s TAG Heuer event bolted before the Patriots quarterback ever appeared for pics, after they were made to wait for his appearance. The grumbling started when a group of invited paps claimed one of the LVMH event’s fashionable organizers insulted their threads as they arrived.
“They said, ‘Where are you people coming from?’ — like we should be in a jacket and tie,” one shutterbug fumed. “We’re not the best dressed, but one guy came from a court stakeout. Nobody was in shorts and muscle shirts.”
Even worse was this: “Then, while the fotogs waited for Brady, some sympathetic servers offered hors d’oeuvres to the hungry camera crew — who were then chastised for eating them. ‘They were like, ‘The food is not for you, don’t eat the food!” our source alleged. ‘For two hours we were forced to remain stacked on a 2-foot riser that several people fell off.'”
As Marisa Tomei said in My Cousin Vinny:
Anyway, Brady is now showing a new face in TAG Heuer print ads.
That “Don’t Crack Under Pressure” line works a lot better with Brady than with TAG Heuer’s other mouthlete, tennis starlet Maria Sharapova.
Inconvenient truth: Sharapova has cracked under pressure more often than not lately.
Not to get technical about it.