Bernie & Phyl’s, which for a long time ran the most cringeworthy television spots in the history of New England advertising, now has a hotshot New York ad agency – DeVito/Verdi – and a smart, funny TV campaign that features old-time videoclips with funky new narratives.
But – as you might notice above – DeVito/Verdi has labeled the campaign on YouTube Bernie & Phyl’s Furntiure, which yields virtually nothing and makes it a monumental effort to actually see the spots.
Hey, New York wiseguys:
Wise up, eh?
I’ll blame the summer intern they gave this apparently “trivial” task to, while all the regular staffers are focused on when they can leave to get to the Hamptons for a long weekend or more. Reality is that a good job means also paying attention to details, as well as “the big picture,” right? I’ve seen this happen way too many times.
More language mishegoss coming tomorrow, Bill.