[Aditor’s note: As you might – or more likely might not – have noticed, Dr. Ads has been (in)conspicuous by his absence over the past several months. We’d rather not get into the details; let’s just say he’s been under the care of an actual doctor. Yo.]
Dear Dr. Ads,
There I was, just minding my own business and reading Politico Playbook, when I came across this:
VIDEO DU JOUR – “Tom Steyer’s ads test the boundaries of the ‘bizarre,’” by Darren Goode: “Steyer is trying to sway national climate policy and the midterm elections with an ad campaign that is raising eyebrows among independent fact-checkers, some television stations, his political opponents and even a few allies — using an approach that strikes observers as anywhere from groundbreaking to downright bizarre. … [Chris] Lehane, who wrote much of the ads’ scripts, said they are born from creative sessions after Steyer’s team has identified its target audience and message.”
Have you seen these ads, Doc? I mean, I’m all for combatting climate change, but Whiskey Tango Foxtrot, eh?
– Al G.
Dear Al G.,
Really? Is the average TV viewer gonna pay enough attention to that mishmash to get what it’s trying to say? We’re thinking not.
That ad is almost as strange as this spot NextGen ran last year attacking the Keystone XL Pipeline . . .
Read the rest at Ask Dr. Ads.