Ask Dr. Ads: What’s This ‘Addressable Advertising’ Rumpus About?

DrAdsforProfileWell the Doc opened up the old mailbag today and here’s what poured out.

Dear Dr. Ads,

A case of suds is riding on this.Unknown-1

I saw the following item in Politico’s Playbook the other day:

“DIRECTV and DISH Revolutionize Political TV Advertising Landscape with Combined Addressable Advertising Platform Reaching 20+ Million Households” – Release: “DIRECTV and DISH Network … have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.” 

My buddy says addressable advertising means they’ll send a letter to your house.

I say it means they’ll send a letter to your work.

Who’s right, Doc?

– Direct Dish

Dear Direct Dish,

You’re both idiots . . .

Read the rest at Ask Dr. Ads.

Advertisements
This entry was posted in Uncategorized and tagged , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s