Well the Doc opened up the old mailbag today and here’s what poured out.
Dear Dr. Ads,
A case of suds is riding on this.
I saw the following item in Politico’s Playbook the other day:
“DIRECTV and DISH Revolutionize Political TV Advertising Landscape with Combined Addressable Advertising Platform Reaching 20+ Million Households” – Release: “DIRECTV and DISH Network … have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target their TV ads at the household level within 20+ million DIRECTV and DISH homes.”
My buddy says addressable advertising means they’ll send a letter to your house.
I say it means they’ll send a letter to your work.
Who’s right, Doc?
– Direct Dish
Dear Direct Dish,
You’re both idiots . . .
Read the rest at Ask Dr. Ads.
Campaign Outsider 