It’s official. The Boston Herald is no longer a newspaper. It is merely a promotional vehicle for the Herald’s Garage Broadband Radio webstream.
Today’s edition of the dicey local tabloid features four – count ‘em, four – pages devoted to BHR, starting with Page One.
(The hardreading staff has changed its mind about the Little Green Numbers Facebook group, partly because we don’t want to give the Herald the exposure, but mostly because it’s a pain in the ass to create a Facebook group.)
Then there’s the obligatory two-page spread flacking the radiostream . . .
Read the rest at It’s Good to Live in a Two-Daily Town.
Campaign Outsider 
I’ve checked Boston Herald out and the shows I’ve monitored HAVE RECEIVED VERY FEW CALLS OR NONE AT ALL! If this effort ultimately fails, it could be a black mark against the Herald. If after all this promotion it’s a disaster, then how effective is their advertising?