Page A3 of the Sunday Boston Globe:
Hardworking staff’s reaction:
Whiskey Tango Foxtrot?
Turns out Anheuser-Busch violated Rule #1 of damage control: Never repeat an attack. It only draws attention to it.
Case in point: We had no idea what this ad was about.
Until we checked it out:
The company was responding to federal lawsuits filed last week by consumers alleging that it routinely adds extra water to finished products to produce malt beverages with significantly less alcohol content than displayed on its labels, violating state statutes on consumer protection. The complaints were filed in New Jersey, Philadelphia and San Francisco.
Campaign Outsider 