Friday’s Boston Globe Business section featured this piece about local burger chain b.good’s expansion plans (dead-tree hed and subhed):
B.GOOD READY TO GROW
All-natural burger chain’s first franchise location is set to open in Shrewsbury, and dozens more are slated for New England over the next five years
The founders of b.good, a Boston chain of nine farm-to-table burger and fry joints, are launching an ambitious campaign to spread their feel-good fast food in two weeks with the opening of the company’s first franchise store in Shrewsbury.
“We set out wanting this business to be huge,” said cofounder Anthony Ackil. “We never wanted to open five restaurants. We never wanted 50. We want hundreds.”
Ackil and Jon Olinto, the company’s other founder, developed plans and found partners last year for 23 new franchise stores. The restaurants, along with 12 more corporate locations, are slated to pop up in Maine, New Hampshire, Rhode Island, Connecticut, and Massachusetts over the next five years.
The Globe piece also included this helpful chart:
Really?
The hardwalking staff passes by the Subway shop in BU’s Warren Towers all the time, and to all appearances, it takes in about $469,000 in a week. (Okay – maybe a month.)
Still – do the Globe numbers add up for you?
Campaign Outsider 
My guess is that the lower start up cost is a reflection of the smaller real-estate expense for a typical Subway. The other two franchises are probably always full-size restaurants, but I see Subways that are much smaller, even niches in Walmarts. I’d be interested in seeing how Subway matches up to Dunkin, or Honeydew donuts, which in terms of floor space, pretty similar.
I’d be interested in that too, Bob. I wish the hardworking staff had an intern who could check it out. Maybe next semester.
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