CNBC has just launched a marketing campaign with the theme Rise Above. It include numerous on-air segments, a print ad in the Wall Street Journal that the hardsearching staff can’t find an image of, and this video:
Here’s the problem: It’s all well and good to urge lawmakers to come together and solve America’s fiscal problems.
It’s just not the place of news reporters to do it.
Yes yes – newspapers and television stations routinely run editorials urging government officials to do one thing and another.
But they never draft their newspeople to bolster the argument, the way CNBC has crowbarred John Harwood and Maria Bartiromo and (God forgive us) Jim Cramer into its video.
With this campaign, CNBC has crossed the line between advocacy and activism. That’s a leading indicator that bodes ill for principled journalism.