From mediabistro’s Morning Media Newsfeed:
mediabistro.com tweets:
@mediabistro #mbchats Does a newspaper paywall make you subscribe or click away?
@michelewells Click away. I’ll find the same info elsewhere.
@D_Alpher I can’t click away fast enough when I encounter a newspaper paywall.
@smaloy Click away. The vast majority of newspapers aren’t offering content unique enough for a paywall.
@lamonbrooks I immedi8ly click away. I don’t want (or need) 2 pay 4 my news. Let the sponsors foot the costs.
@lizdeutermann Click away. Hate to say it but I can usually get the same story for free somewhere else.
What’s scary about that? Four of those five responses come from people in the media business. Which means newspapers can’t even hang on to their kissin’ cousins.
That’s a very bad sign indeed.
Campaign Outsider 
Welcome to my world. Couple of years ago I got an email from a fan in Spain who wanted to let me know he’d posted my old band’s latest album up on a server for people to download, because he liked it so much. He actually reached out to tell me this – wanted me to know just how many hundreds of people had downloaded it, by way of showing what a great fan he was.
The reality is that certain content is free now, no matter what it costs to produce, and the best you can do is concentrate on those areas that still generate fun notes. In my world that’s studio work, live shows, merchandise, and – the holy grail – licensing to TV and video games.
In the news business, it’s what? Selling ads? Live speaking engagements? CO T shirts?
Definitely the T-shirts.
Actually, they could work.