Obama $25 Million Ad Campaign Says Let’s “Go”

Barack Obama’s reelection campaign just launched this ad (with a knee-buckling $25 million media buy) in nine swing states – Ohio, Florida, North Carolina, Iowa, New Hampshire, Nevada, Colorado, Pennsylvania, and Virginia.

Transcript:

“Some said our best days were behind us. But not him. He believed in us, fought for us. And today our auto industry is back, firing on all cylinders. Our greatest enemy brought to justice by our greatest heroes. Our troops are home from Iraq. Instead of losing jobs, we’re creating them – over 4.2 million so far. We’re not there yet. It’s still too hard for too many, but we’re coming back because America’s greatness comes from a middle class. Because you don’t quit, and neither does he.”

The spot was described by Politico’s Morning Score this way (cobblestoned grammar and all):

Starting with a reminder of how dim things already were when Obama was inaugurated, with 20 seconds clips of clips from 2008 and a cameo by raging tea partiers in 2009, the last 40 seconds evoke an uplifting mix of Ronald Reagan’s “It’s Morning Again in America” ad and Clint Eastwood’s “It’s halftime, America” spot from the Super Bowl.

But this comment from MSNBC’s First Read is far more interesting:

[T]he ad is the campaign’s first positive ad, and it might be gone in 60 seconds. Will we see another positive ad (at least in English?). It’s very possible he doesn’t run another positive ad the rest of this election.

Fasten your seat belts – it’s going to be a Barack-y ride.

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3 Responses to Obama $25 Million Ad Campaign Says Let’s “Go”

  1. Jan Dumas's avatar Jan Dumas says:

    Living in Massachusetts means we don’t get the big presidential adds. Thanks for pulling the best ones

  2. Laurence Glavin's avatar Laurence Glavin says:

    New Hampshire is in play and the candidates will be using Boston media to reach the Granite State (except for people who get their TV over-the-air; riggers just hauled down the antenna WGBH-TV, WCVB-TV, WBZ-TV, WSBK-TVand WGBX-TV use as transmitting equipment. WGBH-TV and WGBX-TV might count if public stations wind up airing political ads. The firm that built the top-mounted antenna these stations use may have to build a new one from scratch). Maine might be in play, and some viewers and listeners in the southern tip of the state use Massachusetts media.

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