LinsADity!

New York Knicks phenom Jeremy Lin is the new Lindorser for Volvo, as Bloomberg New reports:

Jeremy Lin of the New York Knicks signed a two-year contract to promote Volvo Cars in China and the U.S.

Lin, a 23-year-old Harvard University graduate, sparked the phenomenon that became known as Linsanity after he took over as the Knicks’ starting point guard last month. His play helped get the Knicks back into playoff contention while boosting the team’s television ratings, ticket prices and shares.

“He has become a global cultural phenomenon,” John Maloney, president and chief executive of Volvo Cars of North America LLC, said at a news conference yesterday in New York.

Lin, the first Chinese- or Taiwanese-American to play in the National Basketball Association, will appear in his first television commercials for Volvo after the NBA season ends. He’ll be used in promotional materials immediately, company officials said.

Which apparently includes this full-page ad in Friday’s New York Times:

Or, in other words, a flash-Lin-the-pan.

Time will tell, as the big time journalists say.

This entry was posted in Uncategorized and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s