From our Newsvertainment desk:

Boston’s Fox 25 has never been shy about using its newscasts to promote its programming, and Maria Stephanos has never been shy, period.

So when X-Factor cheese Simon Cowell started munching on some celery during a satellite interview, Stephanos pulled out some peanut butter crackers to keep pace while they chewed over the show’s upcoming premiere.

At least they make it amusing – not to say appetizing – while they’re tearing down the wall between advertising and editorial.

Video here.