Is Sports Medicine In Need Of An Rx?

The Missus and I were watching Caroline Wozniacki reduce Svetlana Kuznetsova to a pile of rubble in the U.S. Open when this ad for SonoSite’s hand-carried ultrasound contraption popped up:

Pretty dramatic, no?

Injured athlete: “See anything, Doc?”

Hot doctor: “I see everything.”

That’s because she’s The Rehabilitator.

SonoSite’s website pitch:

WHEN DREAMS SHATTER, SHE REPAIRS THEM.

When the star quarterback goes down, one doctor rises above traditional methods to get him back on his feet and into the game. Based on a true story of a physician with an extraordinary power of vision and the SonoSite point-of-care ultrasound technology that enabled her to visualize needles at steep angles others couldn’t see.

Whatever that means. But it sure sounds fabulous.

Until you read this piece in Monday’s New York Times:

As Sports Medicine Surges, Hope and Hype Outpace Proven Treatments

This particular report involves the injection of platelet-rich plasma (or P.R.P.), but the Times promisess more in a new series:

The Athlete’s Pain

A Rush for Cures

Articles in this series will look at popular sports medicine procedures that remain unproven.

The hardworking staff will look to see if SonoSite makes the list.

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