As the strike against Verizon by 45,000 unionized workers (6,000 of them in Massachusetts) enters its second week, the telecommunications company has entered the second phase of its public-image advertising campaign.
Verizon has been running full-page advertisements in the Boston Globe (and perhaps elsewhere) since the start of the strike. The first wave of ads featured what were represented as Verizon employees.
That’s also smart marketing: Why shouldn’t Verizon workers kick in just like the majority of Globe readers do?
Rebuttal, Communications Workers of America and International Brotherhood of Electrical Workers?