Bright Verizon

As the strike against Verizon by 45,000 unionized workers (6,000 of them in Massachusetts) enters its second week, the telecommunications company has entered the second phase of its public-image advertising campaign.

Verizon has been running full-page advertisements in the Boston Globe (and perhaps elsewhere) since the start of the strike. The first wave of ads featured what were represented as Verizon employees.

But as the two sides have grown testier, Verizon’s ad campaign has become more confrontational (see all ads here).

That’s also smart marketing: Why shouldn’t Verizon workers kick in just like the majority of Globe readers do?

Rebuttal, Communications Workers of America and International Brotherhood of Electrical Workers?

This entry was posted in Uncategorized and tagged , , , , . Bookmark the permalink.

3 Responses to Bright Verizon

  1. Al says:

    The striking workers have a gripe about Verizon, particularly with their high corporate profits, but if they (the strikers) don’t get their behavior in line, any sympathy the public might have for their plight, will be out the window.

  2. Pingback: Right Verizon? | Campaign Outsider

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s