Last Sunday New York Times executive whatever Bill Keller penned a preview of the paper’s Week in Review reincarnation as Sunday Review:

This latest change is about proportion and display. The Sunday Review will devote somewhat greater space to columnists and outside writers, while preserving the flights of analytical writing and back story by news journalists. The opinion writers will be liberated from the back pages. So you may find Maureen Dowd on the cover again — this time in her capacity as Op-Ed columnist.

Or, as Keller wrote in a letter inserted in home-delivery editions of the Times last week:

Why, you ask, change something that is part of our history? We, too, are attached to the Week in Review. But we were frustrated by the simple geographic division between the news analysis pieces in the front and the opinion pieces in the back. We thought readers would find it more useful to have the stories, photographs and charts offered in an integrated way.

Except they’re offered in a totally jumbled way that has no apparent rhyme or reason (not to mention the smallest bylines in Christendom).

See for yourself in the dead-tree issue (best) or in the online version here (still called Week in Review, BTW, on the website).

Having been involved in multiple start-ups, the hardworking staff will suspend judgment for a decent interval, but this is not an auspicious debut for the revamp.