Earlier this week the hardworking staff dismissed the FBI’s ad campaign to ferret out Whitey Bulger’s whereabouts:
The hardworking staff believes the FBI might just as well set its money on fire in any attempt to catch Whitey, but hey – hope springs eternal.
Assorted splendid readers of Campaign Outsider commented that we were a stupidhead to say that.
But . . .
Here’s WBZ stalwart Jon Keller on the lingering questions about the Battle of the Bulger:
Question #2: Was the recent PSA campaign really all it took to track down our most elusive fugitive?
Veteran Boston attorney Harvey Silverglate is skeptical, writing in the Boston Phoenix Thursday that the PSA was a ruse to protect a sensitive informant, “perhaps a friend or family member of one of the two fugitives.”
(Silverglate piece here.)
So . . . maybe the hardworking staff does not stand corrected.
(The Boston Herald thinks otherwise.)
(Assuming the PSAs *weren’t* a ploy)
5 ad-biz lessons from the FBI’s Whitey Bulger campaign:
1. TV works. Still.
2. Targeted TV spots work even better.
3. PR can be used for something positive.
4. Interactive ads are more effective.
5. Advertising doesn’t have to “go viral.”
All reasonable conclusions, Steve – assuming . . .
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