R.I.P. Phyllis K. Robinson, Landmark Copywriter

Obit from Saturday’s New York Times:

In the late 1940s, it was rare to find a woman in senior management at an advertising agency. But when Doyle Dane Bernbach opened its doors on June 1, 1949, its chief copywriter was Phyllis K. Robinson, who went on to help create memorable campaigns for Polaroid cameras and Levy’s rye bread as DDB achieved legendary status in the industry.

Ms. Robinson died on Dec. 31 at her home in Manhattan, her daughter, Nancy Thompson, said. She was 89.

She was also a major creative force during Madison Avenue’s “so-called creative revolution in the 1960s,” as the Times labeled it. She produced the “You don’t have to be Jewish to love Levy’s Real Jewish Rye” campaign, as well as the James Garner/Mariette Hartley Polaroid ads.

Beyond what she created, though, are the talents she helped to create:

Ms. Robinson was the copy chief for the agency’s first 13 years and a mentor to notable copywriters like Paula Green, Julian Koenig, Mary Wells Lawrence and George Lois.

That’s some Hall of Fame firepower there.

Thanks, Phyllis.

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