Wall Street Journal, meet the New York Times:
‘Potter’ Charms Aging Audience
“The key to this franchise is 18-34 year olds and their aging process,” says Dan Fellman, president of domestic distribution for Warner Bros. “When we first started ‘Harry Potter’ and cast 10-year-old Daniel Radcliffe in the title role, parents drove their 10-year-olds to see the movies. Today, those same kids are now driving themselves to the midnight shows.”
The strong results for the film, the penultimate in the franchise, reflect the continued popularity of J. K. Rowling’s Harry Potter books, and “Deathly Hallows” also earned strong reviews.
But equally important was a yearlong, full-court press by Warner’s global marketing chief, Sue Kroll, to position “Deathly Hallows” as a must-see event for children and adults alike.
Black Friday Creeps Into Thanksgiving
Even Before Friday, Retail Deals Will Go Online
So, Desert Island Discs-style, which paper would you choose if you could only have one?