From Sunday’s New York Times:
A Star College Quarterback Is Worth …
Revelations that the father of Cam Newton, Auburn University’s star quarterback and a leading Heisman Trophy candidate, may have sought as much as $200,000 from recruiters has reignited the debate over whether college athletes ought to be paid.
They certainly pay off – in publicity, in rankings, and in merchandise sales. Cam Newton, however, not so much.
Newton is worth a lot, though not as much as many believe. That’s because the marketing of individual [college] players is restricted, unlike the situation in professional sports. Player names, for instance, are not printed on jerseys, which limits the chances for schools, apparel makers, advertisers and others to generate income from Newton’s name and likeness.
But wait – what about this photo from the Times piece?
Inquiring minds want to know.