Boston Med(ia)

The promotion machine for ABC’s summer reality show Boston Med is better oiled than Mel Gibson on a California highway.

Not surprisingly, the tearjerker is being flogged at both the network and the local affiliate level.

Here’s a taste of the ABC News video that’s been foisted on the viewing public as, well, news, and here’s a representative sample of WCVB’s relentless Boston Med(ley), which infects every newscast on the station – from the Eyeopener to Newscenter 5 at 11 to Chronicle.

And that’s not all . . .

The hospitals featured in the eight-part series are also touting their roles.

Witness Brigham and Women’s website promo, or the full-page ad Children’s Hospital Boston ran in Thursday’s New York Times (sorry no link, but here’s the Children’s dedicated website).

Boston Med, as it turns out, is a Med(ia) virus.

This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s