The promotion machine for ABC’s summer reality show Boston Med is better oiled than Mel Gibson on a California highway.
Not surprisingly, the tearjerker is being flogged at both the network and the local affiliate level.
Here’s a taste of the ABC News video that’s been foisted on the viewing public as, well, news, and here’s a representative sample of WCVB’s relentless Boston Med(ley), which infects every newscast on the station – from the Eyeopener to Newscenter 5 at 11 to Chronicle.
And that’s not all . . .
The hospitals featured in the eight-part series are also touting their roles.
Boston Med, as it turns out, is a Med(ia) virus.