The please-make-them-stop Dove Campaign for Real Damage Control (as chronicled by the hardworking staff here and here) continued on Wednesday, this installment via The Week:

Dove’s ‘Real Beauty’ campaign: Hypocritical?

The soap brand earned praise for ads featuring curvy women of all sizes. But a casting call for the next commercial has some questioning whether Dove is as inclusive as it claims

Sample backlash:

Shame on you, Dove: “There is something very gross about all of this,”says Hortense at Jezebel. Dove thrived by challenging our culture’s definition of beauty, but now we see its “‘come as you are’ campaign” has “an ‘if you’re flawless, that is’ clause attached.” This glimpse into the confused minds of the Dove PR machine is both “hilarious and tragic” — and it shows how flawed the “real beauty” campaign itself truly is.
“Craigslist ad hints that Dove wants ‘Real Women,’ but only if they’re flawless”

The real beauty of this controversy?

By sheer name recognition, Dove wins either way.