AT&T has a new TV spot claiming its wireless service covers 97% of all Americans.
The ad features video of orange fabric draping everything from the Manhattan skyline to the St. Louis arch to the Hoover Dam to the Hollywood sign.
That, of course, more than echoes Christo and Jeanne-Claude’s 1979-2005 The Gates project in New York’s Central Park.
As the Huffington Post noted:
Even AT&T saw enough resemblance to tack a disclaimer on to the end of the commercial: “The artists Christo and Jeanne-Claude have no direct or indirect affiliation or involvement with AT&T.”
Right – no direct affiliation or involvement except as victims of intellectual property theft.