For the past four years, the New York Times has included a Jeopardy! Clue of the Day in its Arts Section (promo here).

From a January, 2006 Adrants post:

As part of the agreement, The Times will be included periodically as a category on the television program. Also, the show’s Brain Bus, staffed by the “Jeopardy!” Clue Crew, will appear Feb. 25 from 10a.m. until noon at the New York Times Travel Show, held at the Javits Center in New York City. A category called “All The News That’s Fit to Print,” about news articles and features of The New York Times, will be part of the simulated game played at the event. Clues in that category will come from various sections of the newspaper.

In addition to the Jeopardy! Clue o’ the Day, Tuesday’s Times featured an ad headlined:

Don’t miss The New York Times Letters to the Editor category today!

When These Champions Compete It’s All About THE TIMES

I dunno – is this seemly?

Contact Campaign Outsider’s Late to the Party bureau with your reaction.