Ad o’ the Clay®

Welcome to the truly weird Cats Against Clay campaign:

Here’s a press release explaining at least part of it:

Cat owners across the U.S. are receiving a clear message from their resident felines:  No more clay litter!  The demand is the basis of a new campaign featuring the activities of a stealth Feline Rights organization, Cats Against Clay (C.A.C.). The campaign aims to educate humans that cats don’t like clay litter and will no longer tolerate it in their litter boxes . . .

On its Web site, the C.A.C. lists reasons for its members’ dislike of clay litter:  “Doesn’t Taste Good, Has Harsh Chemicals, Is Dusty On Our Fur and Is Unnecessary Because Of A Better Alternative.”

The C.A.C. has a Wikipedia page, a manifesto, a collection of entertaining rants, a Twitter page, and a Facebook page.

It also has a signature graphic:

And it ran a $173,000 full-page ad in Thursday’s New York Times (an image of which – sorry – the lateworking staff at Campaign Outsider has been unable to locate).

Regardless, this is one hairball of a marketing effort.

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8 Responses to Ad o’ the Clay®

  1. I would love to send you a CAC t-shirt. Please forward me your address and what size you would like.


    michelle Strain

  2. Grizelle Sanchez says:

    My persian cat, Mia, is a supermodel. She request “no clay” in her contract.

  3. RDub says:

    I have a hard time believing this is serious.

  4. Rob says:

    Thought you might enjoy the next phase – seems that cats have driven the humans to march on Berkeley in support of the righteous cause.

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