So the hardworking staff at Campaign Journal was watching “60 Minutes” Sunday night when this spot popped on the screen:
The commercial comes from an outfit called Answers in Genesis, which describes itself as “a catalyst to bring reformation by reclaiming the foundations of our faith which are found in the Bible, from the very first verse.”
Whatever that means.
Here’s their pre-press for the CBS big-bucks TV spot, headlined “AiG on 60 Minutes.”
No, there’s no reason for alarm. 60 Minutes didn’t show up at our doorstep recently. Instead, AiG (through our agency, JDA) went to them, with our new television spot. It will air tomorrow night on this popular news program.
Check your listings to see when 60 Minutes is broadcast in your area (it’s at 7pm for many stations in the East). At this point, we don’t know when our short TV ad will air within the hour—but look for our spot promoting our new online video Bible, which is a big part of our new “I Am Not Ashamed” national campaign (see www.iamnotashamed.org). If you can’t watch the ad as it’s played on 60 Minutes, you may view the ad on YouTube.
What you got?