Thursday’s dead-tree edition of the Wall Street Journal featured this piece headlined:
When the Shoe Fits, But Needs a Fix
Online Cobblers Repair Footwear From Afar; Services From Heel to Toe, With Polishing and Waterproofing to Boot
When the Shoe Fits, But Needs a Fix
Online Cobblers Repair Footwear From Afar; Services From Heel to Toe, With Polishing and Waterproofing to Boot
Here’s the lede:
Last year, women purchased 728,808 pairs of shoes in the U.S., and men purchased 327,421 pairs, according to market research company NPD Group. Even with all that footwear out there, shoe-repair shops are becoming increasingly rare. Stepping up are a number of online cobblers, who accept and return footwear by mail.
Let’s do the math. That means one-half of one percent of American women bought a new pair of shoes last year.
In a word: Nah.
The Journal corrected that misstep on its website:
Corrections & Amplifications
In 2009, women purchased 728.8 million pairs of shoes in the U.S., and men purchased 327.4 million pairs. An earlier version of this article incorrectly stated that women purchased 728,808 pairs and men purchased 327,421 pairs. This article has been corrected.
Yeah – if you check the website. Otherwise, you get the distinct impression that American women are . . . well . . . undershod.
Shoddy journalism?
Nice.