Super Bawl Ads

So CBS has sacked yet another potential Super Bowl advertiser. Gay dating website ManCrunch.com will be sidelined during the Big Game because . . . well . . .  because.

According to this CNN report:

“After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot,” said CBS spokeswoman Shannon Jacobs. “We are always open to working with a client on alternative submissions.”

Yeah, like Lady GaGa is open to working in sensible shoes.

To begin at the beginning:

CBS set off this whole Super Bowl ad rumpus when the network accepted an anti-abortion spot from conservative advocacy group Focus on the Family. That shattered a longstanding practice of broadcast networks eschewing controversial issue ads during the Super Bowl.

The justification for the about-face by CBS (via the Washington Post):

“We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms,” said spokesman Dana McClintock. “In fact, most media outlets have accepted advocacy ads for some time.”

Apparently, CBS stands for Consistent? Be Serious, because in the past the Tiffany network has rejected ads from liberal advocacy group MoveOn.org and People for the Ethical Treatment of Animals.

Meanwhile, CBS has currently squashed Super Bowl ads from the always-sophomoric Internet domain-name site GoDaddy.com, as well as an outfit called KGB (via the Wall Street Journal’s Speakeasy blog):

Another Super Bowl commercial bites the dust.

It seems to be a busy month for CBS Corp.’s Standards and Practices department. The network has rejected a potential Super Bowl ad from KGB, a company that answers consumer questions via text message for .99 cents apiece, according to KGB.

The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. “Next time your husbands don’t have a clue make sure they text KGB,” says one of the agents to the wives.

(Watch the ad below – shades of Christy Mihos.)

Gotta wonder at this point if it’s CBS that has its head stuck up its you-know-what.

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