Two years ago, Arbitron – the bull-goose radio ratings service – started replacing its paper diaries to track radio listening with Portable People Meters, a pagerlike device carried around all day by roughly 57,000 Arbitron-niks.
Yesterday, the People Meter story hit the front page of the New York Times.
The bottom line:
“[C]lassical radio’s market share fell 10.7 percent . . . talk radio’s market share declined 2.6 percent . . . at Univision’s KLVE in Los Angeles, ratings fell 54 percent in the first quarter of 2009.”
(Your discrimination lawsuit goes here.)
Meanwhile . . .
Question #1: Is there a shift in ratings because the people who are willing to fill out diaries are not the same as the people willing to wear a People Meter gizmo all day long?
Question #2: See Question #1.
As the Times piece noted about the Arbitron paper diaries:
“People tended to look at it almost like an election — they would vote for the things they liked,” said Jaye Albright, an industry consultant with Albright & O’Malley, a radio consultancy.
So is the “discriminatory” new Arbitron technology actually indiscriminating (as in, lacking in discrimination)?
Your conclusion goes here.