“Precious” Revenues

So it turn out Sunday’s New York Times magazine cover story – “The Audacity of ‘Precious’” – isn’t just the potential viper’s nest of identity politics and PC policing that the hardworking staff at Campaign Outsider flagged yesterday.

It’s also a potential source of revenue.

An ad in Friday’s Times says “Lionsgate Invites You to Be a Part of A Special Screening Program for New York Times Readers.” It promotes advance screenings of the film “Precious” in New York, Philadelphia, Chicago, Los Angeles, and San Francisco.

Surrounding the film, though, is a Rubik’s Cube of Hollywood finagling, which only makes the Times entanglement look more suspect.

No reasonable media observer would begrudge newspapers access to legitimate sources of income.

It just depends on your definition of legitimate.

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